津派面塑(Tianjin style dough figurines)Apr 11 2025项目指导|张漫宇项目设计|邓皓暄  乔德铭  张博晟  蔡淮宇  赵郁桐  牟宁

我的工作:网页界面排版;展板排版

背景:天津面塑作为国家级非物质文化遗产,承载着深厚的地域记忆与民间智慧。以“非遗传承数字焕新”为理念,提取传统面塑中的形象元素与色彩语言,结合现代界面设计手法,打造既有文化温度又具视觉美感的数字载体。

目标:深度融合天津地域文化基因与现代数字美学,打造兼具文化厚度与交互活力的线上非遗展示空间。以“让传统手艺可触、可玩、可带走”为设计目标,既保留面塑的温度感与仪式感,又以数字语言激活年轻群体的文化认同,构建津派非遗的当代话语体系,面团七十二变,邀您共塑津彩。

My job: web page layout; exhibition board layout

Background: Tianjin dough figurines, a national intangible cultural heritage, carry a profound sense of regional memory and folk wisdom. Adhering to the concept of "digital renewal of intangible cultural heritage," this project extracts the figurative elements and color language of traditional dough figurines and combines them with modern interface design techniques to create a digital medium that is both culturally rich and visually aesthetically pleasing.

Goal: Deeply integrate Tianjin's regional cultural DNA with modern digital aesthetics to create an online intangible cultural heritage exhibition space that combines cultural depth with interactive vitality. With the design goal of "making traditional crafts tangible, playable, and portable," the space preserves the warmth and ritual of dough figurines while using digital language to activate cultural identity among young people, establishing a contemporary discourse system for Tianjin's intangible cultural heritage. Dough transforms into 72 different ways, inviting you to create the colors of Tianjin together.




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