Deming's
grocery
store
（Lu Xiaolan - IP Image Design for Shanghai Ring Ecological Park）
主要技术：AI生图；Photoshop
我的工作：角色设计绘制；背景设计
设计灵感来自上海自然元素与传统工艺，以白鹭为主体，它常现于公园带，其白色羽毛、灵动体态尽显生态纯净与亲和。头部融入市花白玉兰，柔美添生机，彰显城市魅力，凸显与城市文化关联。翅膀采用崇明土布纹理，凸显地域特色，融合传统与现代生态理念。色彩清晰，白、绿、蓝主调呼应自然，造型卡通萌趣，受众面广。此IP是公园带视觉代表与文化传播者，兼具“生态、文化、休闲”内涵，用于标识、海报、文创等，能提升品牌形象，助推生态文化与旅游发展。
Main technologies: AI raw images; Photoshop
My job: Character design and drawing; background design
The design is inspired by Shanghai's natural elements and traditional craftsmanship, with egrets as the main subject. They are often seen in the park belt, and their white feathers and agile body show the purity and affinity of the ecology. The head incorporates the city flower, the white magnolia, which adds softness and vitality, highlights the charm of the city, and highlights the connection with the city culture. The wings use the texture of Chongming cloth to highlight the regional characteristics and integrate traditional and modern ecological concepts. The colors are clear, and the main tones of white, green and blue echo nature. The shape is cartoony and cute, and it has a wide audience. This IP is the visual representative and cultural communicator of the park belt, with the connotation of "ecology, culture, and leisure". It is used in logos, posters, cultural and creative products, etc., which can enhance the brand image and promote the development of ecological culture and tourism.
我所绘制图像
展板背景设计